The Holistic Business Masterclass

If you're launching an organic, herbal, cosmetic, clean beauty, aroma, chocolate, tea or coffee, or food & beverage brand, this course will walk you through

every

essential

step. 

This is THE practical and foundational course you need to launch a natural brand.

After 30+ years in the natural products industry and launching physical products to an organic audience, I've developed The Holistic Business Masterclass especially for small-to-medium businesses in the beginning stages of your business (first 0-3 years).

This straightforward course saves you years of trial and error and costly mistakes to bring your business light years ahead.

Because I've been in your shoes, I know exactly how many things you're trying to balance right now... figuring out your brand, wondering how to set up a business legally, exploring options for partnerships and suppliers, and getting your "baby brand" birthed into the world (even if it's a wobbly toddler right now!).

This course removes barriers and keeps you from wasting time. One student, Ellen who is an entrepreneur, says, "Great course! The worksheets are amazing! The course gave me things to consider I hadn’t before. Thank you!!” 

I look forward to celebrating as your business grows and flourishes.

Too many new business owners make these mistakes--do they sound familiar?

"I can do it on my own."

"There's not that much I need to know."

 "I'll learn as I go."

"Maybe it's just a hobby."

"My business is too small--I'm just a solopreneur."

"I'll just do it by trial and error"

These are MISTAKES! You will waste thousands of dollars in the long-run.

There is a better way!

This Masterclass will teach you the essentials of:

  • strong pricing strategies
  • money mindset and management
  • team-building and hiring
  • setting up vendors and suppliers
  • and organizing the legal aspects of your company properly.

Start your business the right way and have a fully functional business with working systems within 90 days.

In this Masterclass, you will learn:

 
The crucial foundations of business and brand-building especially for natural product makers
  • How to establish best practices and skills for business development
  • How to define your business vision and target niche
  • How to set-up your business legally
  •  How to price your products (and what to avoid)

  • How to prepare for a product trademark application

  •  Branding strategies you won't learn anywhere else
  • How to evaluate your competitors and learn from them to enhance your own marketing 
The important next steps you need to do now (that no one has told you about) including:
  • How to build your best team (even if they are contractors or remote workers)

  • How to plan your budget and the basics of cash flow management 

  • How to build a thriving money mindset
  •  How to prepare a working business plan that crystalizes your next 12 months 
  •  The smartest ways to prepare for your next 90 days (includes my Goal-Setting Guide E-Book) 
How to navigate & FLOURISH in the Natural Products Industry
  • Understand the FDA, Labeling Laws, DSHEA, & the Structure Function Claim
  •  Why professional associations may be a good option for your business

  •  Best practices for working with your local Board of Health and professional associations

  •  How cottage food laws may affect your brand

Everything your customers are looking for re: organic certification, social activism, and your brand's commitments
  •  Ethics, Safety, & Good Manufacturing Practices (GMPs)

  •   How to assess your vendors for animal welfare

  •  How to use hiring practices to support social action

  •  Environmental commitments that help your brand strengthen ocean, farm and forest ecosystems

ENROLL NOW

Have you been in business 0-to-3 years?

In this Masterclass, I use my experience as an herbalist, business owner, speaker, and coach to teach you everything you need to know to "do Natural Products right." 

  • No more guessing about your labels
  • Avoid costly mistakes
  • Be prepared with all the legal facts and guidance
  • Develop systems that you and your team can rely on
  • Build the organic brand of your dreams with the help of an expert in natural products

 

About your instructor Holly Bellebuono

In my 30+ years as a natural & organic brand leader, I've designed, developed, launched, and sold specialty products and businesses. Through my courses and workshops, I've guided thousands of business owners toward successful brand-building, sustainability, legal compliance, and purpose.

I'm passionate about mission-driven and women-led businesses and I offer this Masterclass as well as intensive 1:1 business coaching.

With me as your expert instructor, guide and steward, you will quickly develop the profitable brand of your dreams.

"Holly took my business to the next level"

"Holly took my business to the next level in so many ways from really figuring out who I am and how I want to bring my magic to the world to the labels and product aspect." -- Tynne Love, HerbalDeva

"Invaluable Tool"

"Holly’s support and knowledge have been an invaluable tool for me in growing my herbal product business. Her courses are accessible, well-organized and full of plant and business information." -- Anne Marshall, LifeThyme Wellness

"My business has continued to transform & flourish"

"Over four years of learning from and collaborating with Holly, my business has continued to transform and flourish naturally and with ease because of the learning with and support of Holly." -- Tarah Gibbon, DigIt Naturals

Your Course Materials

As a Holistic Business Masterclass student, you'll receive immediate access to all course materials as well as an opportunity to schedule a 1:1 intro call with me.

The Business Masterclass online, at-your-own-pace course provides roughly 9 hours of video instruction including lessons and guest interviews. You'll also receive the Student Workbook with its practical activities and exercises. And, you'll get the Business on Purpose E-Book with more than 4 dozen resources for commitments that support your business values.

"Knows the value of mentoring"

"Holly is one of the wise women healers she writes about in [her] book… one of those who knows the value of mentoring and has attained confidence in healing.  " -- Rosemary Gladstar

"Opened the pathway to owning"

"Holly’s guidance and instruction opened the pathway to owning my own herbal consultation practice and formulating a line of plant medicine products, giving me clear, strategic, and practical tools to manifest my entrepreneurial dreams. She authentically speaks and teaches from the heart, yet with razor sharp, no-nonsense mental clarity." -- Keya Guimaraes, EcoTone Kaua'i

"Very Good Investment of My Time & Money"

"The lessons were very well organized... this program was a very good investment of my time and money. It was probably my favorite … because I learned such valuable information." -- Grace McNally, herbalist

FAQ

Ready to move your business forward?

Feeling motivated? This course will launch your business quickly and efficiently, without the hassle of trying to figure everything out yourself.

It will help you organize your business so that it is legal, complete, and effective.

It will guide you toward the clear strategies your natural or organic brand needs to succeed.